The platform is rolling out a fresh option that permits them to reduce the amount of AI-made media appearing in their feeds. This initiative comes as the platform announced that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the following weeks before a widespread release. This shift aligns with a surge in AI content, spurred by new AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising channels on another major platform only show clips produced artificially. A large amount of this material is classified as low-quality AI content, a phrase for substandard, mass-produced content that is frequently illogical or surreal.
Our research shows that many people like content made with AI tools, ranging from AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, according to their own likes,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its service labeled as AI-generated. In total, more than 100 mn videos are added to the platform daily, making AI content a limited part of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the level of AI content they see by opening the content preference option in the platform and picking AI-made media. Other topics that are already be adjusted under the filter include current affairs, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies require creators to label convincing artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth apply an AI-generated label to content created with its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This action is intended to deter users from seeking to evade the tagging system.
Educational Initiatives
The company is additionally establishing a two million dollar AI literacy fund for experts and organizations to create learning resources about ethical AI use. This project will benefit charitable organizations dedicated to training coding and technology.
Platform Protection
The platform has defended its content review process, following controversy over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation team in London, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by staff. TikTok reported a 76% decrease in shocking and graphic content seen by safety staff over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
